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After writing 90 posts for this newsletter, Terminally Onchain has finally found its first sponsor!
It's been 2 years since I quit my job and I've been waiting soooo long for this moment.
Thank you so much to Abram, Will, and the 0xSplits team for taking the leap of faith and partnering with TOC.
But wait there's a catch!
I will be keeping $0 of the sponsorship money Splits is giving to Terminally Onchain this first month.
Yes, you read that right.
So...what's the plan then?
As you all know by now, I like to keep things interesting 👀
From day 1, my goal has been to experiment with onchain content creation. Use all the new tools, try out different platforms, and find unique ways to engage with my community.
That's why I decided to give all the TOC pro subscribers 100% of this first paycheck.
I'll explain the model and why I think it's a fantastic idea for all of us.
Sections below:
Why Splits?
Rewarding my true fans
Onchain sponsorship flywheel
Let's dive in.
Why Splits?
In the last 3 months, I've made it clear that I'm bullish on everything the Splits team is doing.
In my post, Starting my first Onchain SMB in 5 mins, I mentioned the following:
If I had to choose one company TOC subscribers have urged me to do a deep dive on the most this past year, it would be Splits.
"World class team"..."cracked product thinkers"...."everyone will eventually use their product". You don't hear testimonials like these that often in crypto.
My thesis on Splits has been simple and consistent since then:
In each iteration of the company (Joint Stock, LLCs), the primary metric that improved was the decrease in time and effort to experiment.
Onchain businesses are more efficient and quicker to spin up than LLCs. Smart contracts allow for increased functionality and granularity.
The Splits' Teams product is perfectly positioned to onboard the next evolution of businesses. Over the next 10 years, as things such as UX, regulation, tax frameworks, reliability, etc. are solved...more organizations will need ways to set up onchain entities in order to stay competitive.
If you want to learn more about what the Teams product is and how it works, I highly recommend reading this post and seeing if there's a strategy for you to get started today as well!
Rewarding my True Fans
One of the most interesting parts of crypto to me is that it enables founders & creators to reward their communities in novel ways.
In March, I launched Terminally Onchain Pro on Hypersub. From my launch post:
For me, I believe that is embracing being a full stack onchain creator.
How can I create a model for growth and monetization that is unique and uses the new suite of tools crypto founders are building?
I've tried several strategies such as an Onchain Classpass, BeReal Minting Game, and a TOC Farcaster Client.
But my conclusion from those experiments is that it took away time from what I love doing the most...writing.
Fortunately, I've finally found a model that will:
Let me double down on this newsletter
Reward true fans of my content as the brand and revenue continue to grow
Incentivize the community to help grow the brand with me (not for me)
Sponsorship Splits
TOC Pro subscribers will receive a % of my revenue from sponsorships
Monthly distributions will be proportional to how much of the reward pool you own
Those who are early and show conviction in TOC will have more ownership (no different than buying early into a memecoin)
So how exactly will this work?
The Splits team will send me the sponsorship money to the Terminally Onchain Splits Account
In return, Splits will get
Logo placement on the newsletter banner images
"Sponsored by Splits" on my Zora mints
Shoutout at the top of my posts
Logo on my X articles (same content, different top of funnel)
Shoutout at the top of my Hypersub
I'll then take x% of that months sponsorship revenue and add it to the creator pool (this month is a 100%, that number will change in the future of course)
TOC pro subscribers can redeem their rewards for being true fans whenever they want
For example, the first payout I'm adding to the reward pool is $3000. Meaning if you own 1% of the TOC reward pool, you'll receive $30. Just that single reward pays for ~3 more months of TOC!
As the sponsorship value grows month over month, rewards will naturally go up as well.
With that being said, the first payout is going to happen tomorrow November 20th. If you've subscribed to TOC Pro, you can go claim your rewards here...and if you're not well you have a little bit of time to join in (alpha of reading this post) 👀
But remember! This is just the start.
If you believe that Terminally Onchain and me (YB) will continue to execute and grow, then the question you should be asking is how much of the TOC reward pool do I own?
And if you want that % to be higher, then you can subscribe here! Subscribing to more months gives you a higher % ownership.
Note: when you subscribe also matters! Subscribing for 6 months today vs March 2025 won't give you the same share. Just like buying 1 eth of a memecoin at a smaller market cap gives you more of the share.
Onchain Sponsorship Flywheel
There is no Terminally Onchain without the community.
The community helps me grow the brand.
Therefore the community deserves the upside.
And it's a great incentive for all of you to stay engaged and continue building the brand with me.
With any investment people make, there is conviction that it will payout in the future.
So if you have ownership in the TOC creator pool, the goal should be helping me lock in larger sponsorships over time and reaping some of those rewards.
And can be done by sharing my content and helping TOC grow in subscribers and awareness.
This will lead to more companies wanting to sponsor this newsletter at higher price points.
That revenue will be then shared with all of you and help fund me to keep on writing.
Over time the goal is for TOC to grow and for the value per sponsorship contract to increase.
It's a huge win for all of us!
I want to specifically call out that this is just an experiment and I'm not guaranteeing any numbers up front. No future promises on the % of split or what sponsorship revenue will look like or what your earnings will be.
But this is the plan as of now and I wanted to share it with all of you. How you spend your money is your decision, this is not investment advice.
The only thing I can say with certainty is that I love writing about everything happening in the onchain economy and want to continue working on this newsletter for a long time. If you believe in me and Terminally Onchain, then I'd love for you to support however you feel comfortable 🤝
We have a lot of work ahead of us, feel free to join TOC Pro here!
That's all for today's post.
Hope you all have a great week and see you on Friday!
- YB
